Dziadek do orzechów i Lubella nagrodzeni Youtube Works Award

YouTube Works Awards to konkurs, organizowany przez Google w partnerstwie z Kantarem, który wyłania najbardziej kreatywne i efektywne kampanie na YouTube. W tym roku można było zgłaszać projekty wyświetlane na platformie od lipca 2021 do czerwca 2022 roku.

Do tegorocznej polskiej edycji konkursu zgłoszonych zostało 119 kampanii, a jury, złożone z 27 ekspertów i ekspertek branży marketingowej, nagrodziło najbardziej kreatywne i efektywne w 7 kategoriach.

Zwycięzka kampania w kategorii Action Driver – Poszukiwacze zaginionych płatków – została zrealizowana przez zespół Dziadka do orzechów dla marki Lubella. Kampania została zrealizowana rękoma influencerów, którzy zachęcali do wzięcia udziału w zabawie.

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